Why We Give Black on August 28

Give 8/28, organized by Young, Black & Giving Back Institute (YBGB), occurs nationwide every August 28 as a dedicated day of generosity among Black people and allies in the movement for racial equity. YBGB launched the online fundraising campaign in 2018, choosing August 28 because of its historical and cultural significance. Over centuries, momentous events on August 28 have come to symbolize the struggle, striving and strength of Black people.

In Charlotte, NGAAP joined YBGB’s movement in 2020 with CLT GIVES BLACK on August 28, building on the momentum of Black Philanthropy Month with a concerted giving day. 

Below is a rundown of notable happenings on August 28. You can be part of a new one this August with CLT GIVES BLACK.

The Slavery Abolition Act was passed in the British colonies, gradually leading to the emancipation of enslaved African-descent people in the Caribbean, South Africa and Canada.

After a famous three-hour conversation with the Brooklyn Dodgers General Manager, Jackie Robinson began his ascent to integrate Major League Baseball, eventually becoming its first African American player in 1947.

During the Jim-Crow era—America’s racial apartheid—a 14-year-old Black boy named Emmett Till was murdered. The brutality of his death and acquittal of the alleged white killers further galvanized the civil rights movement.

A Motown song reached the number-one position on the Billboard Hot 100 pop singles chart. “Please Mr. Postman” by the Marvelettes was its first top hit, and Motown music would go on to transform American culture.

Dr. Martin Luther King, Jr. delivered his iconic “I Have a Dream” speech to over 250,000 people during the March on Washington for Jobs and Freedom in Washington, D.C.

Hurricane Katrina reached Category 5 status, leading to evacuation orders in New Orleans. Storm damage and flooding after the levee broke devastated New Orleans, which had a profound and disproportionate impact on the city’s Black residents.

Then-Senator Barack Obama accepted the Democratic nomination for president, becoming the first Black man to ever win the nomination and then his bid for the presidency.

Beloved actor Chadwick Boseman passed on to join the ancestors. On screen, he was brilliant as T’Challa in Black Panther and also portrayed Black history icons Jackie Robinson, Thurgood Marshall, and James Brown. 

We now have an opportunity to make history in Charlotte and beyond with CLT GIVES BLACK!

For a more in-depth look at the history, watch August 28th: A Day in the Life of a People by Ava Duvernay as part of an #OWNSpotlight with Oprah Winfrey.

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